Two world-famous photographers from Magnum Photos, Paolo Pellegrin and Gueorgui Pinkhassov, spent five days at the resource-efficient production plant in Brussels to produce a series of photographs that reveal the key value of e-tron technology.
More than an istitutional explanation of the production process of Audi e-tron, the project is an evocative and immersive storytelling about the company’s values and philosophy.
While high-tech is clearly key to the production of electric cars and the development of Audi e-tron technology, the series of photos produced by Pellegrin and Pinkhassov show how production still relies heavily on human ingenuity, care and passion. The body of work the two photographers produced at Audi Brussels is a vibrant and electrifying record of the story of mobility.
Watch the full story here or here
More than an istitutional explanation of the production process of Audi e-tron, the project is an evocative and immersive storytelling about the company’s values and philosophy.
While high-tech is clearly key to the production of electric cars and the development of Audi e-tron technology, the series of photos produced by Pellegrin and Pinkhassov show how production still relies heavily on human ingenuity, care and passion. The body of work the two photographers produced at Audi Brussels is a vibrant and electrifying record of the story of mobility.
Watch the full story here or here
